Journal

Writing on SEO, AI, and organic growth.

Field notes from active client work — practical, no-fluff SEO insights on what's actually moving the needle in 2026.

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All articles.

AI SEO·8 min·Mar 2026

The 2026 SEO Playbook: AI, EEAT and What Still Works

How generative search is reshaping SERPs — and the fundamentals that quietly still drive the majority of organic revenue.

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Technical SEO·12 min·Feb 2026

Technical SEO Audits: My 47-Point Checklist

The exact audit process I run on every new client — from crawl budget to Core Web Vitals to indexation.

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Google Updates·6 min·Jan 2026

Ranking in the AI Overview Era

Entity SEO, structured data and content depth: the three levers that decide who Google cites in AI answers.

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SEO·9 min·Dec 2025

Local SEO for Service Businesses in the UAE

A field-tested framework for winning the Dubai local pack — from GBP to citations to review velocity.

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Content Marketing·7 min·Nov 2025

Content That Compounds: A Strategy for 2026

How to build a content system that keeps producing traffic 12+ months after publish.

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Digital Marketing·10 min·Oct 2025

iGaming SEO: What's Different (and What Isn't)

Notes from years in one of the most competitive verticals on the internet.

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